Core Values

1

The market is always right

One can disagree, but as Technical Analysis pioneer, Alan Shaw, aptly states: “In price, there is knowledge.”

2

An opinion must be supported by research

Hunches are worthless.

3

Show Humility

Trading is a life-long journey filled with opportunities to learn from one’s mistakes. Don’t squander the chance to improve.

4

Be a lifetime student

Learn something new every day and let the compounding effect do the rest.

5

Be Disciplined

Any rules-based process is better than no process at all.

6

Accept Responsibility

Being wrong is a part of the game. Accept it, admit it and move on.

7

Be Authentic

There are countless ways to succeed.  Find your niche and continuously improve.

8

Build long-term relationships

Produce honest work, go the extra mile and serve others. Repeat.

9

Convey a positive message

Words are powerful; use them wisely.  Lead by example and build others up. 

10

Believe

Do the right thing every day and have faith that the long-term vision will be realized.